How SEO Helps Our Local HVAC Company

Pro Air Logo

At Pro Air Heating Cooling and Electrical, our top priority is serving our customers. One way we’ve achieved that is through our website. The site aims to provide the best possible user experience to current and future clients in the Downers Grove, IL area.

As an AC and heating company, we also understand the importance of reaching new customers online. We’ve incorporated various SEO techniques for HVAC contractors, including creating separate website pages for each of our individual services.

Examples of our individual service pages include air conditioner precision maintenance and heater capacitors replacement. We’ve also created specific location pages for cities that we service outside of Downers Grove, including Oak Brook and Westmont.

Benefits of SEO for Our Visitors

Of course, users cannot consume our website content unless they find us online in the first place. In that respect, SEO has helped us reach a new group of visitors. Secondly, the white-hat SEO practices that our website incorporates are great for existing clients and people that learn about us through referrals.

Traditionally, companies have thought about search engine optimization as a trick or a way to manipulate search engines. But the best SEO practices are designed to meet the user’s needs and provide an optimal user experience. As a result, we are dedicated to giving our visitors those benefits.

User Experience

Our website is easy to navigate on desktop and mobile and consistently provides a way to contact our business. We understand that some of our visitors need to quickly find their service and get a solution. As a result, our phone number is clickable on mobile devices and appears on every service and location page.

Social Proof

Our website aims to establish trust between our company and our clients. That’s why we utilize a tool called DataPins to showcase our recent jobs throughout our service area. Our pins appear on the “pins” page and also throughout our services and location pages (when applicable).

In addition, you can check out verified reviews from our clients so you feel more comfortable utilizing our services.

Google Business Profile

We are aware that many customers find us through Google Maps and Google Business Profile. That’s why we are eager to connect our Google My Business listing to our company website. This affiliation helps us further validate our company and our services.

You can read verified Google reviews on our existing business profile and even submit a review of your own after utilizing our HVAC services.

The Bottom Line

Our heating and AC company is committed to providing the best experience for our clients. This journey often starts digitally when potential customers visit our website. We’ve crafted our website to best suit their need with individual service pages and location pages. Furthermore, we’ve published pins and reviews to help establish instant credibility for our business with prospective customers.

As always, if you’d like us to help you with one of your heating, AC, or electrical issues in the Downers Grove, IL area, don’t hesitate to contact us today.